Guiding Principles

Our Guiding Principles

Lexus South Africa are guided by the following principles:

To uphold to the ideals of perfection and the promise of luxury moments, Lexus lives by stringent principles, namely:

  • Honour the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world.
  • Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities.
  • Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities.
  • Create and develop advanced technologies and provide outstanding products and services that fulfil the needs of customers worldwide.
  • Foster a corporate culture that enhances individual creativity and teamwork value, while honouring mutual trust and respect between labour and management.
  • Pursue growth in harmony with the global community through innovative management.
  • Work with business partners in research and creation to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new part