Relaunched to excel
In July 2006, Lexus was relaunched to the South African market as a unique standalone marque distinct in quality and craftsmanship from its mother company Toyota. As a result of the revitalisation project Lexus now sells more cars every year than in the 11 years prior to the relaunch, fast becoming a household name, living up to its covenant to provide a platform for the perfect moment.
With 13 premium, standalone dealerships situated in major metropolitan areas around the country, the Lexus showroom experience has been compared to that enjoyed at a Five Star boutique hotel.
Each Lexus model has been built to the highest levels of comfort and refinement, and each vehicle includes a level of specification and technological features as part of the package.