Innovation

Innovation

Lexus has always pursued a uniquely uncompromising approach to creating premium vehicles. One that seeks innovation with a sophisticated fusion of seemingly incompatible ideas such as: high performance yet high fuel efficiency, or advanced technology yet exceptional ease of use. This "Yet" Philosophy of refusing to compromise inspires all aspects of Lexus engineering.

Lexus is passionately devoted to building vehicles with satisfaction levels continually surpassing customer expectations. We also strive to create harmony between people and nature, and pursue ever higher levels of emotional and progressive experience.

At the vanguard of quality, every Lexus is a masterpiece of automotive artistry brought to life with human hands sensitive to the heartbeat of innovative technology.