Lexus & Golf
For a company that prides itself on ‘the pursuit of perfection’, the partnership with golf and golfers is a natural one. Together with MoreGolf, Lexus is able to offer the golfing fraternity unique experiences that highlight the association with the game of golf, and showcase the Lexus brand and its products to a likeminded audience.
Lexus shares a strong affinity with the game. The brand has been both the official vehicle sponsor of the British Open and the first automotive partner in the history of the US Open, US Women's Open, US Senior Open and US Amateur Open. More recently, Lexus has partnered with MoreGolf, with the aim of creating valuable experiences that will delight and reward customers.
While the Lexus brand values of excellence and perfection draw a natural link, there are many other synergies. Lexus is the only vehicle manufacturer in SA to offer a full range of hybrid vehicles, an innovative technology familiar to more and more golfers around the world who carry hybrid clubs in their bags. Like the clubs, Lexus hybrid models merge the best of two technologies, combining petrol and electric power to rival V8 levels of performance with turbo diesel economy and torque.